DAZZ Wheels is the newest brand from ASR Motorsport—born to carry forward a legacy while creating something fresh for today’s streets. While DAZZ is new, it taps into the nostalgia and swagger of the original Dazz Motorsports, the company that defined tuner and aftermarket wheel culture through the 1990s and 2000s.

From Street Icons to a Rebirth of Cool

Back then, Dazz Motorsports was everywhere—fueling the rise of Japanese import builds, designing head-turning wheels in Baldwin Park, and later, under a pro basketball star, pushing the oversized rim movement into luxury SUVs and DONK culture with 22–30 inch sets. Dazz became a name builders knew, loved, and wanted on their rides.

Now, ASR Motorsport has reimagined that spirit with DAZZ Wheels—a fresh brand that honors the past while setting a new standard for the future.

A Relaunch That Hits Different

The 2025 rebirth kicked off with three models—Seville, Snatch, and Heat—available in 24- and 26-inch sizes with Gloss Silver Brushed Faces and Chromed Stainless Steel Lips. Each one comes with a matching steering wheel option for those who obsess over every last detail of their build.

Built for Now. Inspired by Then.

DAZZ Wheels exists to make the roads less boring and bring back the swagger that defined a generation of car culture. We’re teaming up with top-tier retailers nationwide to deliver best-in-class wheels with best-in-class service.

And we’re not just here for the short run—we’re building a brand that blends the nostalgia of what Dazz once was with the innovation of what DAZZ is today.

A few early Dazz Wheel models from the 1990s-2000s.